One of my original ideas for starting UX Palate (the original name was supposed to be Artisend) was my fascination with the subscription model.
Think gym memberships, satellite/cable TV, Netflix, etc., but during the process Luke and I talked about how maybe that isn’t the right model for our product.
I admit I’m used to making decisions alone. Maybe it’s a control thing, but working with a partner means sometimes you get your way, sometimes you don’t and sometimes you compromise.
Luke has a B.S. in Industrial Design from Art Center. I have a B.A. in Psychology and a M.A. in Organizational Leadership. Not only are our educational backgrounds different, but so is our work experience.
Without getting too deep into it, the reason why we started working together was a conversation we had after getting fitted for tuxedos as groomsmen for a mutual friend’s wedding.
Most startups have a business plan, we don’t. That’s not saying business plans are useless, it’s just we’ve chosen to build a brand and pivot (adjust) accordingly. In most cases the unknown can be scary, but for us it’s exciting.
Choosing not to offer a subscription product won’t be the first decision we’ll go back on and we’re ok with that.