When Luke and I first talked about this “food experience” what we envisioned is far different than what we discovered.
Connecting with vendors and hearing their stories made us realize they are part of a distinct subculture somewhere between home cook and foodpreneur. All of our partners share a passion for food, but each of them has unique inspiration behind their creation(s).
As much as we are trying to curate the best experience, we found ourselves becoming fans too. One of our goals is to connect the customer to the vendor so it becomes more about supporting the person than solely about buying great tasting food.
The cool part about the journey is not having preconceived notions about where we are going. We are committed to staying open to the direction and feedback of our partners and community and if we continue to do that, we’ll be less focused on meeting expectations and simply excited about what we find along the way.
UX Palate 